Marketing Growth

Marketing Growth gives a workspace the tools to collect opted-in subscribers, build audiences, send newsletter campaigns, and measure what happens when campaign traffic reaches the public site.

The console owns setup and operations. The sites app owns the customer-facing landing, confirmation, unsubscribe, preference, consent, and tracking behavior.

Surface Map

Marketing is an operator-controlled feature. If the Marketing pages are not available for a workspace, confirm that the newsletter feature is enabled and that the operator has the right admin access before troubleshooting deeper.

Sender Setup

Every workspace should complete sender setup before the first campaign.

Sender setup includes:

• Provisioning the sending identity for the workspace domain.
• Publishing the DNS records exactly as shown.
• Rechecking DNS until the sender is verified.
• Saving the physical mailing address required in marketing email footers.
• Confirming the from address and reply handling are appropriate for the workspace.

Campaign sending should not begin until the sender domain is verified. A pending sender can still be used for drafting and test planning, but not for live audience delivery.

Subscribers

Subscribers represent people who have opted into marketing email for the workspace.

Subscriber statuses:

Tags are operator-managed audience building blocks. Use tags for stable business categories such as vip, spring-event, consultation-lead, or wholesale, not for one-off notes that should live on a customer record.

Segments

Segments are saved audience filters. They help operators reuse a target group across campaigns without rebuilding the same rules each time.

Segments can match subscriber fields such as:

• Tags.
• Status.
• Email.
• Name, when available.

A segment should have a business-readable name and a clear purpose. Good segment names tell the operator who will receive the message, such as “Active VIP subscribers” or “Pending consultation leads”.

Campaigns

Campaigns move through a simple lifecycle.

Draft

Editable campaign that has not been scheduled or sent.

Scheduled

Editable campaign queued for later delivery.

Sending

Campaign delivery is in progress.

Sent

Campaign is delivered and becomes read-only.

Canceled

Scheduled campaign was canceled before send.

Failed

Delivery failed and needs investigation.

A campaign contains:

• Internal campaign name.
• Subject line.
• Preview text.
• Body content.
• Audience selection.
• Optional scheduled send time.
• Test-send and final send actions.

Supported personalization fields are first_name, last_name, email, business_name, and unsubscribe_url. Use unsubscribe_url or another clear unsubscribe link in every marketing email.

The send path is guarded. A campaign needs a subject, at least one recipient, an unsubscribe link, no unresolved personalization fields, and a verified sender domain before it can be sent.

Public-Site Implications

Marketing operations are not only a console workflow. They also affect what customers see and what they consent to.

Public-site surfaces include:

• Landing pages, stories, forms, product pages, booking pages, and short links used by campaigns.
• Newsletter signup entry points and confirmation links.
• Unsubscribe links that require a deliberate confirmation action.
• Email preference pages that can opt the customer out of one email type or all customer-facing emails.
• Cookie consent controls for analytics and marketing categories.
• Privacy, terms, and policy content that explains data use.

Confirmation and unsubscribe links should be treated as customer-facing legal paths. Do not hide them, bypass them, or replace them with a manual console-only process when the customer has a valid email link.

Google Analytics And Ads

Google Analytics and Google Ads measure different parts of the growth loop.

Operational rules:

• Use production landing URLs in ads and campaign links.
• Keep UTM parameters on landing pages, but do not put sensitive tokens in ad URLs.
• Verify Google tags load only when the workspace consent posture allows them.
• Global Privacy Control should suppress advertising signals.
• Booking confirmation conversion events should not send booking tokens or sensitive query parameters to Google.
• Do not turn on paid traffic until the destination page, consent banner, and conversion path pass QA.

Ownership Rules

1. The console is the source of truth for campaigns, subscribers, segments, sender setup, and integrations.
2. The public site is the source of truth for what customers experience after clicking a campaign link.
3. Consent and unsubscribe state must be honored even when an operator wants a broader audience.
4. Bounces and complaints are deliverability signals, not just reporting noise.
5. A campaign is not launch-ready until both the email and the destination path are tested.